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Don’t Laugh Off The Power of Humor in Your Marketing Strategy
At any given moment in our day we are in hearing distance, visual range, or just a finger tap away from an experience that may involve your brand. A commercial break while I catch up on the Downton...
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The Role of A/B Testing in User Experience Design
In life, we’re never done testing and learning about ourselves; your business is no different. I am a strong advocate in the concept of incorporating A/B testing throughout the cycle of implementing...
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Square and the End of Cash Registers for Companies Big and Small
The first time I saw someone use Square was last year during a brief shopping excursion in Chinatown. I was in San Francisco for a User Experience conference and had a few hours free to explore. I had...
View Article4 Online Collaboration Tools Every Consultant Should Know About
As a Freelancer or Consultant, we’re not always lucky enough to conduct our business in the same office, (or same state for that matter) face-to-face. Not only does that make it difficult to relay our...
View ArticleWhy Your Developers Aren’t Following Your Brand Standards
To be frank, your developers aren’t following your brand standards and style guides for the same reason I eat healthier when the apples are pre-sliced in the fridge… Busy days, tight deadlines… a quick...
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The Recipe to a Powerful Presentation Includes an Engaging Story
If you’re like me, you spend what feels like a decent portion of your professional life creating and compiling presentations. Or perhaps you’re like the other half of the professional world where a lot...
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Disney Parks Enhance the Customer Experience With Tech Bracelets
My sister and I looking fabulous in the 80’s. I grew up in what you might call “a Disney family”. What this means is as a child growing up we always looked forward to our annual road trip from chilly...
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Infinite Scrolling, Yay or Nay?
The emerging use of infinite scrolling in 2012 is something you’re probably familiar with, but may not realize it yet. Think of searching for an image on Google images. Or how about search results on...
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